is a Dutch design studio founded by Jeroen van Veluw. The studio works on the design of simple, functional and industrially manufactured objects, products and spaces.
The Essence of a Design
Jeroen is always looking for the essence of a design, leaving room for imagination. It’s not directly about the big story or the extra verging appearance, but about the simplicity, function, materials and trust. The aim is to create designs that people will love and that will last a lifetime.
Studio ZwartFrame, Dutch Invertuals
A cupboard as a cupboard should be, recognisable in its typical shape and size, but with a twist. A structure that provides openness and lightness, a sneak peek of a personality.